INTELLIGENT INVESTING
INTELLIGENT INVESTING

Blog

What to Buy When Everything Feels “Expensive”

These days, it seems like no matter where you look stocks, bonds, or even basic groceries everything feels expensive. It’s a common sentiment among investors. But “expensive” is a relative term. Understanding what it really means and how to navigate an environment of higher prices and cautious optimism can make a meaningful difference to your long-term financial wellbeing.

Expensive Is Relative

The concept of “expensive” in investing is a relative one and is usually assessed based on where similar assets are trading. Value is not only reflected in the price, but in a variety of other metrics that measure the price of one asset relative to its earnings, it’s cash flow and a host of other metrics. Also, how these metrics compare to competitors of a similar risk profile and business will shape how “expensive” an asset is.  The price of an asset is heavily influenced by the interest rate and liquidity environment.  Interest rates in the US have come down by 150 basis points since mid-2024, so naturally asset prices have risen.   However, this does not mean that investors should not purchase assets. If interest rates continue to decline, asset prices could increase further. If interest rate reductions are paused, then asset prices could be range bound or even decline.

How to manage

  1. Investors that are reliant on income from their portfolio to live are most challenged in a low yield environment. These investors should accept that they may have to SPEND MORE to get to their target income levels. These investors could consider longer-dated bonds of high credit quality issuers in order to get more income. They could also consider going further down the capital structure of a higher credit quality issuer in order to get more return. These strategies do not involve taking on more credit risk, but they will likely result in more market price volatility.  However, this price volatility will not affect your total return if you hold your investments until maturity.
  2. Stick to liquid assets and issuers of higher credit quality: Ensure the assets backing your investments or the assets you invest in are issued by companies or entities with a credit rating that is line with your risk tolerance. Ensure you can sell the investment with ease if you wish to exit. It is important to maintain flexibility, especially when monetary policy is in transition.
  3. Don’t scoff at a 6% return. Compounded over 5 years that is a 33.8% increase in the value of your principal. Slow and steady wins the race. Don’t sit in cash. It is better to invest in a short dated low risk asset such as a repo or T-Bill than sitting in cash.
  4. Focus on process over prediction: Follow a disciplined process: Revisit your allocation quarterly and reinvest maturities based on prevailing conditions. This steady, incremental approach often outperforms “all-in” or “all-out” strategies, especially in uncertain environments.

The truth is there’s no perfect time to invest only the right approach for the moment you’re in. When the environment feels “expensive”, focus on being disciplined and strategic. Earn what you can safely earn today and be ready to redeploy when the environment shifts.

Marian Ross-Ammar is Vice President, Trading & Investment at Sterling Asset Management. Sterling provides financial advice and instruments in U.S. dollars and other hard currencies to the corporate, individual and institutional investor. Visit our website at www.sterling.com.jm 

Feedback:  If you wish to have Sterling address your investment questions in upcoming articles, e-mail us at: info@sterlingasset.net.jm

 

Related Content

2025-11-10

“The storm has passed. The work begins now”

Yields Wealth Creation Trends Sterling Asset Sterling Staying the Course Russia Risk Profile Retirement Portfolio Planning

2025-11-03

Jamaica’s “Catastrophe Bond” May Be a Lifeline After Hurricane Melissa

Yields Wealth Creation Trends Sterling Asset Sterling Staying the Course Russia Risk Profile Retirement Portfolio Planning

2025-10-27

Understanding Bonds: A Steady Path to Building Wealth and Generating Income

Yields Wealth Creation Trends Sterling Asset Sterling Staying the Course Russia Risk Profile Retirement Portfolio Planning

Stay Updated: Subscribe to Our Newsletter

Contact Us

We’re Here to Help

Ready to take the next step in your financial journey?

Our team at Sterling Asset Management Ltd. is here to provide the support and expertise you need. Reach out to us today to discuss how we can help you achieve your investment goals.