Our Misson & Vision

Mission Statement


Our mission is to provide optimum returns to investors by designing and delivering investment products and services that meet the medium to long-term investment needs of individuals and institutions with medium to high net worth.

This we achieve through our innovative and personalized customer service, prudent investment practices, highly skilled professionals and timely, first-class market information and by being transparent and compliant with local and international regulations.


Our vision is to be the top Caribbean financial services company with the highest profitability, globally recognized and accepted, experiencing exceptional growth by demonstrating excellence in innovation, offering the crème de la crème in client satisfaction and portraying a positive social image.

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  • Q: Is Sterling Asset Management a bank?
    A:  No, Sterling Asset is a financial service provider. We are a securities dealer regulated by the Financial Services Commission.
  • Q: How risky is investing?
    A: The type of investment risk varies depending on the nature of the investment. Some investment options have very little risk whereas...